retail
selfridges
confectionary hall
London, United Kingdom
client: SELFRIDGES
status: completed 2013
Project undertaken: at Campaign
scope: Interior design, custom joinery + visual merchandising
Utilitarian + Playful
A refresh of the Confectionary Hall for the iconic London department store Selfridges. Inspired by the order and repetition of a laboratory, the space has a utilitarian feel with white tiles and a structured, grid-based layout of floor fixtures. Wall units and columns are simple refined, with clear signage. However eclectic and intriguing stacked product displays bring the confectionary hall to life along with unexpected coloured details to standard fixtures adding variation and character.
Photography by Gareth Davies